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Events120 Guests ReachedDROP TAKEOVER
Canal Community Day
Holders and curious locals on the water for an afternoon. Bottles, boxes and conversation, no screens required.
- Location
- LeidenNetherlands
- Items
- 120Guests
- Date
- June 2025completed
A token community is a group of people who have never met. Canal Community Day changed that for a day: boats, branded bottles, a stack of pizza boxes and a route through the old town.
DROP DEX handled logistics, production and photography so the team could simply show up and talk to their holders.
Events are where a meme becomes a memory. The content from a single afternoon fuelled the community's socials for weeks.
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